the previous conagra brands logo, used until june 2009. in 1971, nebraska consolidated mills changed name conagra , portmanteau of con consolidated , agra, short in english agriculture. 1970s brought company brink of ruin lost money expanding fertilizer, catfish, , pet product industries , commodity speculation wiped out conagra s margins on raw foods. in 1974, c. michael mike harper, experienced food industry executive, took on firm , brought brink of bankruptcy. nonetheless, conagra s business model left vulnerable volatile commodity prices. in response, company set off on two-decade-long buying spree, purchasing on 1 hundred prepared food brands, starting 1980 purchase of banquet foods. moved heavily frozen food business , packaged meat industry, , picked selection of other brands firms rjr nabisco , beatrice foods among others, leveraged buyouts of 1980s resulted in divestiture or breakup of many major american consumer product firms. in 1993 alone purchased $500 million in smal...
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